Hi, there! :)

Nice to meet you! I'm Ana Paula, I was born in Rio de Janeiro, and now am living in Switzerland, completing my Master's degree at EHL Hospitality Business School, specializing in Sustainability.

​

I’ve always been interested in design, branding, and how visual storytelling can influence perception. This passion led me to a career in marketing and creative solutions, where I’ve worked on almost everything from campaign development to art direction. I enjoy the challenge of balancing creativity with strategy and finding that sweet spot where something is beautiful and effective.

​

I work in marketing, product development, content creation, branding, design, and digital strategy. My focus is to create engaging and cohesive brand experiences, where consumers can connect, feel and remember.

​​​​​​

I’m always looking for fresh ideas and new perspectives, whether it’s through travel, museums, or simply great conversations. I like working with people who are not afraid to experiment. For me, the most exciting projects are the ones that feel alive, constantly evolving, pushing creative boundaries, and making an impact.

​

​