Cobrading 100% + EMI

A special cobranding collaboration between 100% Rouparia para Casa with the clothing brand EMI. This partnership combined EMI’s artistic patterns with high-quality fabrics, creating a unique fusion of style and comfort, creating an exclusive line of bedding products. The collection aimed to introduce a fresh, contemporary take on home textiles, blending fashion-inspired prints with everyday functionality. The collaboration was promoted through engaging content, featuring both brands’ aesthetics on both online platforms and physical retail spaces for maximum visibility.