Cobranding 100% + Strela

The 100% Rouparia para Casa + Strela capsule collection was a strategic brand partnership designed to merge two lifestyle narratives into a single, cohesive identity. Rooted in shared values of comfort, softness, and everyday elegance, the limited-edition pajama line was developed to extend brand experience beyond product—into mood, ritual, and atmosphere. From concept to launch, the collaboration was guided by a strong visual language and storytelling framework, positioning the collection as an embodiment of both brands’ essence. The project reinforced brand equity while offering customers a tactile, aspirational connection to the brands’ shared world.