HumanX Summit by EHL

The HumanX Summit by EHL Hospitality Business School brought together approximately 600 attendees for a two-day experience centered around innovation, human connection, and the future of hospitality.

As a co-creation partner, Coca-Cola HBC had a key role in enhancing the attendee experience through a strategic partnership, focused on increasing brand visibility, engagement, and creating memories.

Product placements, interactive activations, industry horeca challenges, keynote session from COO, brand visibility, and a hosted dinner experience. Coca-Cola HBC was integrated into the event journey in a way that encouraged connection, conversation, and moments of togetherness among attendees. Co-created initiatives aligned with Coca-Cola’s values of sharing, happiness, and human connection.

(May, 2026)