Promotion Strategy

A performance-driven digital strategy was developed to boost Heckel Verri’s e-commerce results, managing key tools such as limited-time promotional codes, free shipping incentives, and personalized email campaigns. Paid media and retargeting ads were used to re-engage high-intent users, while A/B testing helped optimize messaging and creative formats.

By combining conversion-focused tactics with refined UX and CRM efforts, the campaigns effectively increased traffic, engagement, and sales without compromising the brand’s image.