Cobranding FARM + JanSport

The cobranding collaboration merged JanSport’s iconic, durable backpacks with FARM’s signature tropical and colorful prints, creating a bold, fashion-forward collection. This partnership offers a fresh take on a classic product while appealing to fashion enthusiasts.

To introduce the collection, a strategic press campaign was executed, securing strong media coverage and positioning the collaboration as a standout moment for both brands. The launch was celebrated with an event at the FARM flagship store in São Paulo, bringing together journalists, influencers, and industry insiders. The activation highlighted the essence of the partnership—blending global heritage with Brazilian creativity—and successfully generated excitement in both fashion and lifestyle markets.