Press Strategy

The press strategy was designed to strengthen Via Flores brand’s presence in key fashion and lifestyle media, ensuring consistent and high-quality coverage. Through the development of press materials, editorial content, and targeted press releases, the brand’s latest collections, collaborations, and events were effectively communicated to a curated network of journalists and media outlets. The combination of strategic storytelling and direct media engagement helped to amplify the brand’s message and maintain its reputation as a leader in high-end fashion retail.