Via Flores + Cecilia Prado

At Via Flores, creating intimate and well-curated events was an essential strategy to engage directly with our top clients and reinforce brand loyalty. Collaborations, such as the pop-up event with designer Cecilia Prado, allowed us to bring fresh energy and introduce new collections in a more personal and memorable way.

The garden brunch format offered a relaxed yet elegant setting, encouraging conversation, discovery, and deeper connection with the brand. These experiences not only elevated the shopping journey but also helped position Via Flores as a lifestyle destination, beyond fashion.