Via Flores + Felippe Guga

Via Flores partnered with carioca artist Felippe Guga to showcase a selection of his latest illustration series within the store’s visual merchandising concept. The partnership added an artistic layer to the retail space, bringing a lifestyle and cultural layer to the fashion experience adds depth and emotional resonance to the brand.

The collaboration was launched with a vernissage-style petit comité event, bringing together clients, press, and friends of the brand for an intimate evening of art and fashion. This kind of partnership elevates the brand’s storytelling, reinforces its visual identity, and invites clients to engage with the space in a more immersive and meaningful way. It reflects a broader vision—where fashion is not just about what you wear, but the world you create around it.